VB STRAT expands creative influence with intelligence and efficiency.

I am a formidable builder of creative practices. Over the past two decades, I have traveled the globe representing distinguished talent within the A/E industry—RELM, Fluidity, OLIN, Urban Art Projects, and Sherwood Design Engineers—advancing beauty, creativity, and resilience within the public realm. My curiosity about what drives a creative to pursue a line of work is unyielding, as is my own interest in city-making. By cutting through industry pablum, I sharpen creative voice to convey the bedrock of one’s practice, establishing brand, marketing, and operational strategies. I am a strategist and storyteller, connector, and coach, partnering with entrepreneurs to realize personal ambition.

Valorie Born
Founder

I launched VB STRAT in 2016 to focus on practice development. Realizing professional ambition is multi-faceted but unequivocally begins with positing one’s point of view. Ideas matter. They catalytically influence how a firm is perceived in the marketplace, attract/retain talent, and secure desired commissions. My work marries narrative strategies with intuitional knowledge of the A/E marketplace to unlock the full potential of creative practice and ensure its desired trajectory.

Affiliations

Associate Member, ASLA
Member, City Parks Alliance
Member, Urban Land Institute

Past Experience

Sherwood Design Engineers
Director of Marketing

OLIN
Director of Marketing

Urban Art Projects
Marketing and Client Relations

Fluidity Design Consultants
Marketing and Client Relations Manager

Collaborators

VB STRAT

Contact

About

VB STRAT expands creative influence with intelligence and efficiency.

Valorie Born
Founder

Affiliations

Past Experience

Collaborators

About

VB STRAT expands creative influence with intelligence and efficiency.

Valorie BornFounder

Affiliations

Past Experience

Collaborators

Valorie Born
Founder