Hoerr Schaudt


Hoerr Schaudt enjoys a distinguished portfolio of residential and commercial projects alike.  They are known for their expert planting knowledge. A newly appointed partner group wanted to sharpen how they present themselves externally, better messaging the two studios through a unified theme.  

My role


I successfully authored a new narrative and BD strategy honoring the studio's tradition and trajectory. Artist Tracy Taylor and communications design studio SPAN brought these ideas to life with a new brand identity and website. My challenge was reconciling past and present, the aspiration of a new leadership team, commercial and residential portfolios (and specialization within each of these) in addition to different studio locales. Articulating commonality and diversity within one brand was seminal to my charge.