Phil Roeder

Urban Art Projects

Passion

Louis Kahn once wrote, ‘Art, the first word.’ Dan and Matt Tobin embody such primacy.  Their advocacy for artistic expression in the public realm is unyielding. They founded Urban Art Projects with their father, Adrian, committed to realizing site-specific artwork. Art elicits imagination, elevates quality of place, and inspires creativity.  

My role
Staff Position

Impact

The efforts Dan, Matt, and I accomplished during my four-year tenure were monumental. We expanded offshore, undertook a complete rebranding effort, and secured a fundamentally game-changing commission, KAUST.  Today, UAP has studios and workshops in Brisbane, Shanghai, and New York City and collaborates with prominent contemporary artists and design professionals.  Their evolution to being international began with the clarification of messaging and client introductions I made as I marketed their capabilities to creatives worldwide.