Passion

Fluidity President Jim Garland's love, study, and command of water is insatiable. He and all of his studio are masterful in conceiving imaginative water features that celebrate place and community. Their fountains render enduring landscape and architectural environments. Mythology, psychology, art, architecture, urbanism, and historical precedent inform the studio's inventiveness.

My role: Staff Position + Consultant

Impact

I have worked alongside Jim, intermittently, for 19 years. Together, we have grown Fluidity's roster of projects across four continents. I have always been tasked with business development. During my first two tenures, Fluidity secured commissions with prominent landscape architects nationwide as well as markets in Asia. Now, Jim and I look to elevate the studio's profile through speaking engagements, championing waters' enduring contribution to urban realm and citymaking.

Give Me A Week

I began my career at Fluidity. I told Jim he wasn't marketing to the right clientele. I asked for one week to present a targeted client strategy, inclusive of renowned architects and landscapes. Most are now clients of Fluidity.

Center Stage

My current effort, apart from continuing to connect Fluidity to new work, is raising the firm's profile vis a vis thought leadership. This includes guest lectures, conferences, and helping Jim receive deserved recognition as an ASLA Honorary Fellow in 2018. Speaking engagements include a symposium at Longwood Gardens, a guest lecture and studio critique at Kent State, and lecture for TCLF's series on Lawrence Halprin in Los Angeles.

Dynamic Medium, Dynamic Logo

Jim wanted a new identity. I discovered the graphic design firm, Thirst, after they won a Cooper Hewitt Design Award. I managed the collaboration between Thirst and Fluidity.

VB STRAT

Contact

Fluidity

Passion

Impact

Give Me A Week

Center Stage

Dynamic Medium, Dynamic Logo